Social Padel club - Branding

emerging as a new brand in an oversaturated industry means you need to clearly stand out. Our aim was to create a differentiated and unique identity that would position the brand in a fresh way

As the first club in Cyprus to combine padel with a vibrant social scene, we set out to create a brand identity inspired by the charm of old-school country clubs.

Together with our client, we concluded that in order to stand out from the typical “sports-focused” image of other clubs, our branding needed to be elegant and sophisticated.

The color palette was inspired by the Cypriot landscape; earthy reds, sun-washed neutrals, and deep green tones drawn from the island’s rich fauna and tennis heritage.